Brand-Aid: Does Ford really need Lincoln?

By John LeBlanc Despite being the darling of the auto-world media right now (NO BANKRUPTCIES!! NO BAILOUT MONEY!! NO STICKY GAS PEDALS!!), Ford has a problem child: its name is Lincoln. Ah, yes, Lincoln. Remember? Ford’s luxury brand? Don’t feel ashamed if you’ve forgotten.

First Drive: 2010 Lincoln MKS EcoBoost

Story and photos by John LeBlanc Whether you’re a pregnant elephant or a Lincoln dealer starved for new product, 22 months is a long gestation period to wait for your new baby. But that’s about how long it’s been from when Ford’s luxury brand announced its flagship MKS sedan would get one of the company’s […]