Story by John LeBlanc In this year’s edition of Interbrand’s annual Best Global Brands survey, the big news was Coca-Cola being dethroned by the U.S. electronics giant Apple for the title of “world’s most valuable brand,” a crown the U.S. soft drink giant wore for 13 straight years. But of more interest to straight-six.com readers […]
Story by John LeBlanc Foreign-market station wagons are the car nutters’ holy grail. As practical as some crossovers and SUVs, but with the ride and handling of a regular sedan, traditional wagons have been sent to the scrap heap in North America. Somehow, though, wagons are still as popular as ever in more car-savvy countries. […]
By John LeBlanc The Canadian Automotive Jury (CAJ) has announced its fifth annual Best of the Best Finalists, with full representation from European, North American and Asian automakers.
By John LeBlanc If you were born sometime during the mid ‘80s and mid ‘90s, live in a city, come from a middle-class upbringing, jeer at Coldplay fans, and have a wardrobe that consists mainly of plaid shirts, skinny jeans, and fedoras, you very well may be considered a hipster. Automakers are struggling to connect with […]
Story by John LeBlanc FRANKFURT — The level of secrecy was positively Bond-like. Under a shroud of heavy fog (both of the atmospheric and corporate communications variety), I was being chauffeured in a Secret Service-black Volkswagen Transporter.keep looking »