Story by John LeBlanc In this year’s edition of Interbrand’s annual Best Global Brands survey, the big news was Coca-Cola being dethroned by the U.S. electronics giant Apple for the title of “world’s most valuable brand,” a crown the U.S. soft drink giant wore for 13 straight years. But of more interest to straight-six.com readers […]
By John LeBlanc No doubt kick started by the success of Toyota’s Scion FRS/Subaru BRZ sports cars, rival Japanese automaker Nissan will debut a pair of sports car concepts at next month’s biennial Tokyo auto show.
By John LeBlanc How does that saying go? You can lead a new car buyer to electric vehicles but you can’t make them buy? That seems to be the case with many government-mandated electric cars in the U.S., where demand is not keeping up with the quotas automakers have been forced to adhere to.
By John LeBlanc If you were born sometime during the mid ‘80s and mid ‘90s, live in a city, come from a middle-class upbringing, jeer at Coldplay fans, and have a wardrobe that consists mainly of plaid shirts, skinny jeans, and fedoras, you very well may be considered a hipster. Automakers are struggling to connect with […]
Story by John LeBlanc In a new car market where reliability, safety and performance are at all-time highs, a great deal of a vehicle’s success rides on marketing, its image, and whether or not its styling is appealing. But sometimes, a stand-out-from-the-crowd vehicle than also cause some undo attention.keep looking »