By John LeBlanc MIAMI, Florida – The old saying, “there are many ways to skin a cat” can also be applied to the innovative ways automakers are using in the sales and marketing of their new cars. Take for example what Germany’s Audi is doing here in sunny, south Florida, as a way to promote […]
Story by John LeBlanc In this year’s edition of Interbrand’s annual Best Global Brands survey, the big news was Coca-Cola being dethroned by the U.S. electronics giant Apple for the title of “world’s most valuable brand,” a crown the U.S. soft drink giant wore for 13 straight years. But of more interest to straight-six.com readers […]
Story by John LeBlanc Foreign-market station wagons are the car nutters’ holy grail. As practical as some crossovers and SUVs, but with the ride and handling of a regular sedan, traditional wagons have been sent to the scrap heap in North America. Somehow, though, wagons are still as popular as ever in more car-savvy countries. […]
By John LeBlanc The Canadian Automotive Jury (CAJ) has announced its fifth annual Best of the Best Finalists, with full representation from European, North American and Asian automakers.
Interview by John LeBlanc FRANKFURT, GERMANY – You only have to take the long walk from one end of the Frankfurt Motor Show grounds to the other to understand the massive responsibility resting on Volkswagen Group’s Head of Design, Walter da Silva.keep looking »